Dreaming of a White Christmas – the gift of colour.

Dreaming of a White Christmas – the gift of colour.

amazing and colorful christmas ball ornaments Dreaming of a White Christmas   the gift of colour.

As the end of 2016 approaches, we are all busy making sure that the work on our desks is cleared and the projects of 2016 are wrapped up before the festive season is upon us. Parties have been planned, Christmas cards written (or sent digitally, it is 2016 after all) and we try to keep out the long, dark evenings with good food, good cheer and happy gatherings for colleagues, family and friends.

We can’t predict a white Christmas (well, not everywhere), but if we were translating colour, not words, certainly the white of snow-strewn landscapes, the red and green holly berries and the silver and gold of tinsel would spell out Christmas without a word spoken.

So, while we are confident of being able to translate most languages in 2017, we have decided instead to take a light-hearted look into the colour palette for 2017 for you: be prepared for a fashionable return to the office with the top colour trends for 2017: pinks, blues and leafy greens – which translate into spring and the great outdoors. It may not be the best news for suits, but you could always add a little colour to the office with a garden party tie or a pale blue dress.

Wishing all our From-To customers past, present and future a very Merry Christmas and all the best for the new, exciting year ahead.

 The heat is on. The rise of the overseas market.

 The heat is on. The rise of the overseas market.

WA 14101 U.S. Oil Carries More Weight  The heat is on. The rise of the overseas market.

In July this year the Telegraph printed an exciting report on the rise of UK exports as businesses delve into non-EU markets. It sourced its information from the ONS and described the successes as ‘world beating’. The British like to think of ourselves as taking an important role in the wider world economy and as a nation we have invented and delivered many exciting new ideas globally. It is a bit of a tradition for the British, a ‘maritime nation’, to continue to explore overseas.

Of course we are still busy within the EU – and although the press like to warn us about the uncertainty of our trading future, as politics and economics bring fresh news stories and debates, one thing is certain: there are big, fresh opportunities out there and the businesses that are quick and keen enough to take advantage of them are the ones that are going to go places. If you are reading this, you are probably one of them already.

Translations agencies and linguists are feeling the benefit of this rise in overseas trade too: your success is our success. We know that you will be seeking to get your message across in a clear and concise way, whether this is on a website, in a brochure or a detailed contract. It seems that the bigger a business grows, the more it needs to localise its content, and world-dominating companies such as as Microsoft are translating into very diverse languages to market their wares.

You may not be aiming to talk in Maya just yet, but if you have got your sights set on the growing markets in the Middle and Far East, for example, or you want to engage in trade in South America, you may want to talk to us first. After all, we share common interests and goals.

Cited:
http://www.telegraph.co.uk/business/2016/07/29/uk-goods-exporters-outstrip-global-rivals-for-first-time-since-/http://www.economist.com/news/business/21642187-technology-may-not-replace-human-translators-it-will-help-them-work-better-say-what
It’s YOUR business: the Importance of confidentiality.

It’s YOUR business: the Importance of confidentiality.

confidential files It’s YOUR business: the Importance of confidentiality.From the moment that you decide to write that email or pick up the phone and make your first enquiry into commissioning work from an external provider, you are probably wondering at the back of your mind just how much information you need to give. Initially, you may only want a costing or to see if the translations agency can offer the service peculiar to your project. But do you really want to let slip over the telephone to somebody that you have never met that you are about to start working closely with a multi-national company on the most lucrative contract of your career?

Confidentiality in business is the hottest topic up for debate, whether it is about your customers’ data or a new contract that you have worked so hard to get. Unfortunately, there is always the possibility that if your data is mishandled, one of your stakeholders (which includes the translations agencies that you choose to work with) can actually put your project at risk and compromise your business. Little wonder then that innovations are shrouded in secrecy, that the latest model of mobile phone or newly trialled drug is a closely guarded secret; news ‘leaks’ about the intentions of businesses can be devastating. The same applies for the day-to-day business of smaller companies whose goods and services are just as important to their survival.

We are all familiar with such privacy acts as the Data Protection Act, or possibly working to the standards of the EU’s GDPR, but how would this cover you in the event of an accidental slip of information that gives your competitor the advantage? The answer is that there has to be more than a handful of statutes and laws.

Working closely with any agency means that professional relationships will also develop – and that does open the possibility, however small, of your business being casually discussed with a potential competitor. This is where confidentiality plays a vital role: a truly professional agency will want to give every customer, potential or long-term, big or small, the guarantee that no matter what stage the professional relationship is at, your business will always be treated with the complete confidentiality that it requires, every time, all the time. Your new product will not be leaked. Your medical trial will be undisclosed. Your business will remain your business. From our point of view as an agency, it is our business to see that it does.

Meeting Room Echoes- Medical Company

Meeting Room Echoes- Medical Company

Arthur, manager from ED-med, a UK medical equipment company has called a meeting of his team members to discuss the recent flop they experienced trying to move on to the German market.

Medical Company Profile Meeting Room Echoes  Medical Company

Arthur: OK everyone, we are meeting today to address a flop we’ve had. As you know, we have always prided ourselves on our excellence and our brand name has become synonymous with trust, seriousness, reliability and exemplary customer service.

Now, as you know too, our main objective this year was entering the export market. After analysis, Germany seemed most likely to be immediately receptive to our flagship product. But we failed to keep our usual seriousness throughout the entire production line. Since we are new to export, we cut a few corners in translation and now we are really paying for it. Whatever we do now is going to cost big time. Translation is a business investment not to be taken lightly!

We were overly focused on speed and keeping the price down. Our accompanying documents are full of errors that could potentially cause safety problems for users, risk marring our reputation not to mention jeopardizing the advance we could have had on this market segment in Germany. We have been given one month to turn this around and we would like to call on you to brainstorm solutions to help resolve this situation and right our course. So…

Martha?

Martha: Yes, can we hire a German/English editorial team with translation capacities to go over the documents and correct the errors?

Arthur: Thank you, Martha, that is a good idea. Anyone else?

Crystal?

Crystal: Let’s create an in-house team to analyze the situation. We have German-speaking people – Thomas, Vivian and Alicia – they may be able to assess the document needs.

Arthur: Good Crystal, that too is a good idea. Anyone else?

Rupert?

Rupert: I’m for cutting our losses and starting over, using what we have learned here; in that way we capitalize on the flop!

Arthur: Yes. Thank you Rupert, I think that is an excellent idea. In fact, you all have great ideas. And that is how we are able to continue on our path of excellence. I will take all this to management and get back to you. Let’s meet tomorrow at the same time. But before we leave today, has anyone else got anything to add?

Magda?

Magda: I agree with what Rupert said about cutting our losses. I think sometimes it is easier and less costly in the long run to do that, as odd it may sound. I think we should be careful to not use that particular translation company again though.

Arthur: Thank you, Magda, I agree.

OK everyone, if no one else has anything to add, we will disperse for today and meet back here tomorrow, same time unless instructed differently. Thank you all!

6 months later:

Arthur, seeing Rupert and Magda pass in the hall in front of his office called them both in for a quick chat.

Arthur: Come here you two – will you look at that?

Arthur was reading the Financial Times, checking the stock exchange page.

Arthur: We were able to turn things around thanks to From-To Translation. Look, the stock of ED-Med is rising, thanks to our remarkable turnaround and the expertise of From-To. In fact they worked with the existing documentation and cleaned it up. It did take them longer than it took the original agency, but the result is remarkable, on all levels. We’ve made a nice market entry and made up for lost time.
Disaster avoided. Calling on From-To Translation in the beginning though, would have been much cheaper in the long run. The main thing to remember is that a good translation is a business investment – it keeps on paying. But a bad translation can bankrupt you!
Thanks to both of you for your input and hard work on this project. A victory like this deserves a little celebration. I will get back to you and the rest of your team to set something up. Thanks again.